Google has not been only the best search engine but also provides exceptionally good website promotion tools, which you can utilize in search engine optimization to improve the search ranking of your website.

You must make sure of crawler access so that major search engine would crawl your website without any error such as Google. These crawlers have robot.txt generators that assist you to create robot.txt which helps search engines to crawl your website easily. Sitemap submission of a website is very important so that your website would get indexed in Google and other search engines. You must post your site links in the interior pages of your site.

You can add search queries for your website, which will help you, determine the relevant keyword. Besides finding the relevant keywords, it will help you investigate page impressions, how many clicks the relevant keyword has had. This way, you can focus on those particular keywords and optimized your site to drive more traffic towards your website. It will also help you find out which keywords has been used and which pages are not optimized. You can also determine the links to your site.

With the help of Google, you can find out the progress of on page and off page search engine optimization. You can find out the number of internal links and subscriber stats using your site RSS feeds.  Thus, you can make a proper SEO plan for your website. You can also perform some diagnostic function such as finding Malware, crawl stats and errors and other HTML suggestion including duplicate Meta description.

With the help of Google check out, you can create your own ecommerce website and shop around safely without having a fear that your valuable information are safe. Thus, Google is providing you a complete web solution which you can utilize to create the perfectly optimized website.