Keyword Analysis

Knowing what words and phrases people use to search the Web is an essential component of any well-executed search engine positioning campaign. E-telegence.com's keyword analysis program takes the "guess work" out of determining which keyword phrases you should be targeting.

The keyword analysis and selection phase of our search engine positioning process identifies the proper keywords to target ensuring that the most qualified users will find the specific pages within your site that are relevant to their search query.

E-telegence.com will analyze your Website log files and perform a comprehensive competitive analysis using our proprietary web analytics technology to identify the most effective keywords for your search engine positioning campaign

Link Enhancement

Once the content contained within your site is geared towards the appropriate keywords and search engine spiders can effectively navigate your site, the search engines will attempt to determine the relative importance of your site. Your site may contain information about a subject, but how qualified is your site to talk about it?

Relevancy based search engines use linking to determine the relative credibility of one site versus another with respect to subject matter. You may have heard the terms "Link Popularity" and "Page Rank" through search engine optimization research. These terms refer to the existence of external links from sites that link to yours. These links can have a substantial impact on your ability to achieve and maintain prominent positioning for the keywords you covet.

E-telegence.com works with you to help increase the number, quality and manner in which external sites are linked to your Website. E-telegence.com works with you to identify relevant sources for links, where they should direct traffic to, and how they link.

Content Enhancement

Once effective keywords have been agreed upon, and a strategy has been formulated for outperforming competitors E-telegence.com will perform the content enhancement phase of the search engine optimization process.

As the title implies, content enhancement involves the modification of Website content. During this phase of the process, E-telegence.com will make recommendations to manipulate the current placement of existing content, add new content, or even remove existing content in certain circumstances.

Since the end goal of the search engine optimization process is to achieve prominent placement for the right keywords, rather than tricking the search engines into listing your pages, we will need to ensure that the appropriate keywords are incorporated into your site in an appropriate manner. Simply including these keywords into your content is not enough. E-telegence.com have years of experience in constructing site content in a search engine friendly format.

Competitive Analysis

The competitive analysis phase of the search engine optimization process will help you size up your competition and provide you with the tools necessary to achieve and maintain your rightful position at the top of the search engines. After establishing the most effective keywords for your Website, E-telegence.com will prepare a comprehensive competitive analysis and baseline report showing you exactly where you stand relative to your competitors for these keywords.

This phase of the search engine optimization process will yield the foundational data necessary to achieve the competitive advantages needed to outperform your competitors on the search engines and gain valuable market share.

Code Enhancement

Effective copy writing is only part of the battle when it comes to making your Website search engine friendly. Regardless of how complex search engines seem, they are not yet complex enough to read all content that the web browsers display. While flash, Java script, DHTML, and framing technologies may look great to the end user, they can stop a search engine spider dead in its tracks and prohibit your Website from being crawled effectively.

Even if your site has been programmed in pure, easy to read HTML, you may not be presenting the spider with the appropriate information. Title, H1, and Meta tags are all important elements in effective code writing. Search engines rely on specific code to determine the content within a Web page.

Database-driven Websites present yet another obstacle for search engine spiders. Without proper search engine optimization, much of your site may be unreadable to search engines. This can have a significant adverse impact on your sites ability to generate search engine traffic.

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