Talking about SEO and small business has always been something to worry about, to start with small business never have a chance to spend on various strategies to promote and excel as compared to a large company.

However, small businesses do exist and they are actively involved in SEO process as well. But when it comes to recession and looking for ways to cut down cost, a question arises whether to continue investing money in SEO process or not and that is probably where we need to find some facts which will help us to determine the answer to the above scenario.

Cutting down cost for small business does not mean cutting down essential cost which will have an effect directly to the business and to a level force it to wind up the operations. Therefore, if I say for a business to stop investing on its advertising, it will mean that business has stopped attracting more customers and may only rely to its existing or word of mouth, so the expansion is definitely stopped and the retained customers are the entire essence of the business which if lost would mean to eventually close down the business.

As said above cutting on cost does not mean cutting on essential cost but plan well to minimize it and when a situation comes there has to be that cost which does not generate as much return as the other investment, in this case I would advise you to cut on offline marketing cost and carefully plan to invest on online marketing through SEO.

This is not as simple as it sounds and may take a good work out but when we talk online marketing one of the good thing about is the tracking system which helps you to determine traffic to any of your website and you know how successful is your SEO marketing is going and if not than what should be done to make it better or cut down the cost to invest on another marketing proposal. 

The best thing for a company to do would be find experienced SEO companies who know how to plan a strategy for your business type and at the same time save you money.